BOGNER SHOP OPENING SÖLDEN

During the Alpine Ski World Cup season opening at the end of October 2025 in Sölden, the new Bogner store in the center of the village was officially opened. Numerous visitors took the opportunity to discover the new location. The German Ski Team including successful athlet Emma Aicher, also held a press conference there. The showcased collections from Bogner Sport and Bogner Fire&Ice highligted the diversity of the renowed brand – from performance sportswear to fashionable lifestyle pieces.